KING KULLEN IS PROMOTING ITS ORGANICS WITH SAMPLES

WESTBURY, N.Y. -- King Kullen Grocery Co. here decided to trumpet the fact that it sells organic fruits and vegetables in a recent promotion that included free samples of salad served with health-oriented dressing and a message to eat more fruits and vegetables.The salad, given to customers on slices of pita bread, was made from organic lettuce, with a nonfat honey mustard dressing.The promotion,

WESTBURY, N.Y. -- King Kullen Grocery Co. here decided to trumpet the fact that it sells organic fruits and vegetables in a recent promotion that included free samples of salad served with health-oriented dressing and a message to eat more fruits and vegetables.

The salad, given to customers on slices of pita bread, was made from organic lettuce, with a nonfat honey mustard dressing.

The promotion, called "5 a Day the Organic Way," was held last month at the retailer's unit in

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