KING SOOPERS, DIET PEPSI CROWN A PROMOTION

DENVER -- King Soopers here increased its sales of Diet Pepsi by teaming with Pepsi-Cola in a joint promotion that offered shoppers a chance to win a nostalgic Diet Pepsi cooler.The promotion ran throughout April into the first week of May. During the campaign, 12-packs of Pepsi, Diet Pepsi, Mountain Dew, Hawaiian Punch, Lipton iced tea, Mug root beer, Dr Pepper, Josta and Country Time lemonade drink

DENVER -- King Soopers here increased its sales of Diet Pepsi by teaming with Pepsi-Cola in a joint promotion that offered shoppers a chance to win a nostalgic Diet Pepsi cooler.

The promotion ran throughout April into the first week of May. During the campaign, 12-packs of Pepsi, Diet Pepsi, Mountain Dew, Hawaiian Punch, Lipton iced tea, Mug root beer, Dr Pepper, Josta and Country Time lemonade drink were featured for $2.99. The promotion was advertised in the weekly circular, and va

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