KING SOOPERS GUARANTEES 'GOOD WILL HUNTING' AVAILABLILITY

DENVER -- King Soopers here ran a full-page color ad in The Denver Post to promote the guaranteed availability of "Good Will Hunting."The ad ran on July 14, one week after the July 7 street date of the rental-priced title. Retailers typically run big promotions after the first week of release, when major new releases will rent without the support of advertising, said industry observers.King Soopers,

DENVER -- King Soopers here ran a full-page color ad in The Denver Post to promote the guaranteed availability of "Good Will Hunting."

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