KING SOOPERS GUARANTEES 'GOOD WILL HUNTING' AVAILABLILITY

DENVER -- King Soopers here ran a full-page color ad in The Denver Post to promote the guaranteed availability of "Good Will Hunting."The ad ran on July 14, one week after the July 7 street date of the rental-priced title. Retailers typically run big promotions after the first week of release, when major new releases will rent without the support of advertising, said industry observers.King Soopers,

DENVER -- King Soopers here ran a full-page color ad in The Denver Post to promote the guaranteed availability of "Good Will Hunting."

The ad ran on July 14, one week after the July 7 street date of the rental-priced title. Retailers typically run big promotions after the first week of release, when major new releases will rent without the support of advertising, said industry observers.

King Soopers, which is a division of the Kroger Co., Cincinnati, has video rental departme

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