KINGS AIMS TO HIT ADULT EYE WITH PIZZA PIE

WEST CALDWELL, N.J. -- Kings Super Markets here has introduced fire-grilled pizza to appeal particularly to its discerning adult customers.The 20-unit upscale chain is merchandising four varieties of the fresh pizzas chilled alongside other fresh self-service items in the deli area.Officials at Kings' corporate offices here could not be reached for comment about the new program or how extensively

WEST CALDWELL, N.J. -- Kings Super Markets here has introduced fire-grilled pizza to appeal particularly to its discerning adult customers.

The 20-unit upscale chain is merchandising four varieties of the fresh pizzas chilled alongside other fresh self-service items in the deli area.

Officials at Kings' corporate offices here could not be reached for comment about the new program or how extensively it is rolled out to the chain's units.

A colorful promotional brochure

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