KINGS OPENS 'FRESH IDEAS,' A PROTOTYPE SMALL STORE

HOBOKEN, N.J. -- Kings Super Markets has opened a new store, emphasizing fresh foods and prepared meals in 7,000 square feet of selling space designed to maximize the emerging power of fresh foods as a point of differentiation in an increasingly competitive market.In so doing, Parsippany, N.J.-based Kings joins a growing number of operators who in recent months have opened marketplace formats that

HOBOKEN, N.J. -- Kings Super Markets has opened a new store, emphasizing fresh foods and prepared meals in 7,000 square feet of selling space designed to maximize the emerging power of fresh foods as a point of differentiation in an increasingly competitive market.

In so doing, Parsippany, N.J.-based Kings joins a growing number of operators who in recent months have opened marketplace formats that are smaller than their traditional stores. The retailer is calling its new format Fresh

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