THE KIOSK CONUNDRUM

Consumer packaged goods companies hoping to use interactive kiosks as a vehicle to get their brands in front of consumers might want to board a plane for the United Kingdom. That's where supermarket chain Sainsbury's has been hosting what is reported to be a successful kiosk-marketing program in its stores that allows customers to print from a customized selection of manufacturers' coupons for use

Consumer packaged goods companies hoping to use interactive kiosks as a vehicle to get their brands in front of consumers might want to board a plane for the United Kingdom. That's where supermarket chain Sainsbury's has been hosting what is reported to be a successful kiosk-marketing program in its stores that allows customers to print from a customized selection of manufacturers' coupons for use during that shopping trip.

Here in the United States, however, kiosk-marketing opportuni

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TAGS: Walmart