THE KISS OF VIDEO

Supermarkets are making a love connection with romance-themed videos for Valentine's Day.To get consumers in the mood for video watching, retailers entice customers with reduced price promotions, cross-merchandising opportunities and decorative signage around the romantic drama and comedy sections. And with the burgeoning growth of DVD, sales and rentals of all video products will likely be greater

Supermarkets are making a love connection with romance-themed videos for Valentine's Day.

To get consumers in the mood for video watching, retailers entice customers with reduced price promotions, cross-merchandising opportunities and decorative signage around the romantic drama and comedy sections. And with the burgeoning growth of DVD, sales and rentals of all video products will likely be greater than ever as Valentine's Day approaches.

B&R Stores, Lincoln, Neb., c

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