KISSIMMEE STORE FEATURES BJ'S LATEST GROCERY MERCHANDISING

KISSIMMEE, Fla. -- The BJ's Wholesale Club here, which opened late last year in this middle-income suburb of Orlando, touts merchandising that is suspiciously similar to its supermarket competitors.The store is considered a test lab for the company to experiment with new merchandising strategies and design elements, such as a children's play area and fitting rooms.A recent visit to the store by SN

KISSIMMEE, Fla. -- The BJ's Wholesale Club here, which opened late last year in this middle-income suburb of Orlando, touts merchandising that is suspiciously similar to its supermarket competitors.

The store is considered a test lab for the company to experiment with new merchandising strategies and design elements, such as a children's play area and fitting rooms.

A recent visit to the store by SN revealed that the grocery department contains some of the newest merchandising

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