KMART CORP. BETTING ON NEW GROCERY CONCEPT

TROY, Mich. -- Kmart Corp. here, struggling to keep up with fast-growing Target and Wal-Mart, is unleashing a new weapon: a "high-frequency" format that includes groceries.The merchandising strategy is built around a new store layout -- which Kmart says is easier to shop -- that offers deep discounts on a number of high-turning consumables, such as snack foods, beverages and paper goods. Kmart officially

TROY, Mich. -- Kmart Corp. here, struggling to keep up with fast-growing Target and Wal-Mart, is unleashing a new weapon: a "high-frequency" format that includes groceries.

The merchandising strategy is built around a new store layout -- which Kmart says is easier to shop -- that offers deep discounts on a number of high-turning consumables, such as snack foods, beverages and paper goods. Kmart officially unveiled the prototype last week in Gaithersburg, Md.

About 25 stores in

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