KMART SEES PRIVATE LABEL AS CRUCIAL PART OF STRATEGY

ROSEMONT, Ill. -- Supermarkets aren't the only retailers putting stock in store brands as one way to fuel their prosperity.Private label is also crucial to the survival strategy of mass merchandising giant Kmart, in a discounter universe that is overcrowded and increasingly unstable, according to Joseph E. Antonini, chairman, president and chief executive officer of Kmart, Troy, Mich.Antonini was

ROSEMONT, Ill. -- Supermarkets aren't the only retailers putting stock in store brands as one way to fuel their prosperity.

Private label is also crucial to the survival strategy of mass merchandising giant Kmart, in a discounter universe that is overcrowded and increasingly unstable, according to Joseph E. Antonini, chairman, president and chief executive officer of Kmart, Troy, Mich.

Antonini was the keynote speaker at the Private Label Manufacturers Association convention,

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