KMART UNVEILS ITS NEW LOGO; SETS SUPERCENTER GROWTH PLAN

CHICAGO -- Kmart Corp., Troy, Mich., unveiled a new logo at a discount store here last week and said it will resume new store construction with 35 new discount stores and 15 to 18 new Super Kmart combination stores next year.ecome "Big Ks" by year-end, said Floyd Hall, chairman, president and chief executive officer.The logo features the word "big" in blue block letters, plus the red Kmart logo, with

CHICAGO -- Kmart Corp., Troy, Mich., unveiled a new logo at a discount store here last week and said it will resume new store construction with 35 new discount stores and 15 to 18 new Super Kmart combination stores next year.

ecome "Big Ks" by year-end, said Floyd Hall, chairman, president and chief executive officer.

The logo features the word "big" in blue block letters, plus the red Kmart logo, with an orange swoosh, similar to the logo used on the Super Kmart supermarket

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