KNOWING CONSUMER CALLED INDEPENDENT'S EDGE

CHICAGO -- Being closer to the store level, independent supermarket retailers are better positioned than chains to cater to individual shoppers, speakers said in the independent program at the Food Marketing Institute's annual convention here."As an independent operator, you have an advantage because you know your customers and you know your stores," said Marvin Imus, vice president at Paw Paw Shopping

CHICAGO -- Being closer to the store level, independent supermarket retailers are better positioned than chains to cater to individual shoppers, speakers said in the independent program at the Food Marketing Institute's annual convention here.

"As an independent operator, you have an advantage because you know your customers and you know your stores," said Marvin Imus, vice president at Paw Paw Shopping Center, a Paw Paw, Mich., independent.

"We've always known our consumers t

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