KNOWLEDGE KEY TO 'OTHER' PRODUCE MERCHANDISING

WASHINGTON -- Identifying and promoting the items consumers want are two of the biggest challenges facing conventional supermarkets merchandising natural and organic produce, according to a top natural products consultant.The keynote speaker at Natural Products Expo East, Danny Wells, president of Danny Wells & Associates, Martinez, Calif., told SN that a mainstream retailers' revenues are linked

WASHINGTON -- Identifying and promoting the items consumers want are two of the biggest challenges facing conventional supermarkets merchandising natural and organic produce, according to a top natural products consultant.

The keynote speaker at Natural Products Expo East, Danny Wells, president of Danny Wells & Associates, Martinez, Calif., told SN that a mainstream retailers' revenues are linked to how carefully they select the appropriate natural and organic fruits and vegetabl

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