KNOWLEDGE LINKED TO TURF POWER

CHICAGO -- They say knowledge is power -- and detailed knowledge about customers' lifestyles and shopping habits in a given market can help grocers keep their share of sales in the "power" grocery categories from seeping into the coffers of other outlets.At a seminar here, during the Food Marketing Institute's annual convention, a researcher and retailer agreed that to defend their power category

CHICAGO -- They say knowledge is power -- and detailed knowledge about customers' lifestyles and shopping habits in a given market can help grocers keep their share of sales in the "power" grocery categories from seeping into the coffers of other outlets.

At a seminar here, during the Food Marketing Institute's annual convention, a researcher and retailer agreed that to defend their power category turf, supermarket chains must know their customers -- but more than that, they should kn

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