KODAK TO RE-ENGINEER SALES FORCE

ROCHESTER, N.Y. -- Eastman Kodak Co. here has unveiled a plan to revamp its consumer imaging sales force into a team structure by June 1.The decision to structure a combination of channel teams and key account teams was driven by the results of systematic study and research into trade customer preferences, said Jerry Johnson, national sales manager and vice president for Kodak's U.S. consumer imaging

ROCHESTER, N.Y. -- Eastman Kodak Co. here has unveiled a plan to revamp its consumer imaging sales force into a team structure by June 1.

The decision to structure a combination of channel teams and key account teams was driven by the results of systematic study and research into trade customer preferences, said Jerry Johnson, national sales manager and vice president for Kodak's U.S. consumer imaging division.

"We did a research project with our customers, using an outside fi

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