KOSHER CONCEPTS

The kosher consumer is changing and, as a result, so are retailers.While supermarkets are still focusing on the traditional kosher shopper, they're also catering to the "contemporary" segment. The latter customers are younger and seeking a greater variety of upscale foods and convenient products.Contemporary kosher shoppers aren't necessarily young people, but are third- or fourth-generation Jewish-Americans,

The kosher consumer is changing and, as a result, so are retailers.

While supermarkets are still focusing on the traditional kosher shopper, they're also catering to the "contemporary" segment. The latter customers are younger and seeking a greater variety of upscale foods and convenient products.

Contemporary kosher shoppers aren't necessarily young people, but are third- or fourth-generation Jewish-Americans, said Phillip Brown, category manager for kosher foods at Ralp

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