KOSHER INVITES CROSSOVER CONSUMERS

BOISE, Idaho -- People who buy kosher foods and consumers of natural and organic products are overlapping groups, a trend retailers are recognizing in their merchandising approaches.Albertsons here is piloting a new merchandising program at a Jewel-banner store in Evanston, Ill., in which its Wild Harvest natural/organic department is positioned next to its kosher department."We've seen tremendous

BOISE, Idaho -- People who buy kosher foods and consumers of natural and organic products are overlapping groups, a trend retailers are recognizing in their merchandising approaches.

Albertsons here is piloting a new merchandising program at a Jewel-banner store in Evanston, Ill., in which its Wild Harvest natural/organic department is positioned next to its kosher department.

"We've seen tremendous crossover," said Yakov Yarmove, the retailer's ethnic category manager.

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