KRAFT DEVELOPS ETHNIC MARKETING REFERENCE

NORTHFIELD, Ill. -- Kraft Foods here and A.C. Nielsen, Schaumburg, Ill., have developed a new ethnic marketing reference that can help supermarkets with a large Hispanic customer base better serve their clientele.A spin-off of the measure, created by Nielsen with funding from Kraft, also is being devised to shape merchandising efforts for supermarkets heavily shopped by African-American consumers,

NORTHFIELD, Ill. -- Kraft Foods here and A.C. Nielsen, Schaumburg, Ill., have developed a new ethnic marketing reference that can help supermarkets with a large Hispanic customer base better serve their clientele.

A spin-off of the measure, created by Nielsen with funding from Kraft, also is being devised to shape merchandising efforts for supermarkets heavily shopped by African-American consumers, said John Bowlin, Kraft's president and chief operating officer. The Hispanic marketing

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