KRAFT EXEC CALLS FOR COUPON COUNCIL

ST. PETERSBURG, Fla. -- Brand marketers could save $1.5 billion by changing the way they handle coupons, said a top executive with Kraft General Foods, Northfield, Ill. Streamlining coupon processing and improving current electronic coupon-clearing methods should primarily be the concern of manufacturers, not retailers or third-party suppliers, said Mark Harran. He is senior vice president of sales,

ST. PETERSBURG, Fla. -- Brand marketers could save $1.5 billion by changing the way they handle coupons, said a top executive with Kraft General Foods, Northfield, Ill. Streamlining coupon processing and improving current electronic coupon-clearing methods should primarily be the concern of manufacturers, not retailers or third-party suppliers, said Mark Harran. He is senior vice president of sales, customer development and marketing services for KGF.

He proposed creating a joint indu

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