KRAFT, H-E-B WIN AWARDS

LAKE BUENA VISTA, Fla. -- Kraft Foods, Northfield, Ill., maker of more than 70 brands of grocery products, and H. E. Butt Grocery Co., San Antonio, Texas, operator of 286 grocery stores largely in Texas, have been named the Category Masters of the Year for 2000. year. Category management is a consumer-focused business practice that essentially uses sales data to make decisions about shelf placement

LAKE BUENA VISTA, Fla. -- Kraft Foods, Northfield, Ill., maker of more than 70 brands of grocery products, and H. E. Butt Grocery Co., San Antonio, Texas, operator of 286 grocery stores largely in Texas, have been named the Category Masters of the Year for 2000.

year. Category management is a consumer-focused business practice that essentially uses sales data to make decisions about shelf placement and merchandising.

The program is sponsored by Brand Marketing and SN, two busi

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