KRAFT MULLING A JOINT PILOT TO ANALYZE BUYING HABITS

NORTHFIELD, Ill. -- Kraft Foods here, in partnership with at least one retailer, plans to embark on a project this summer to analyze consumers' overall grocery spending, going beyond the tracking of purchases at a particular retailer to examine customers' spending at all supermarkets, drugstores and mass merchants, according to a source familiar with the situation."We think this kind of analysis of

NORTHFIELD, Ill. -- Kraft Foods here, in partnership with at least one retailer, plans to embark on a project this summer to analyze consumers' overall grocery spending, going beyond the tracking of purchases at a particular retailer to examine customers' spending at all supermarkets, drugstores and mass merchants, according to a source familiar with the situation.

"We think this kind of analysis of data could be extremely promising for ourselves as well as our retail partners," said

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