KRAFT ON NET-FOR GOOD WILL

KALAMAZOO, Mich. -- Kraft Foods isn't trying to sell anything at its Web site, the Kraft Interactive Kitchen (www.kraft.com), except good will, said Steve Tiberi, the company's brand manager for e-commerce.And Kraft appears to be meeting its goal.According to company research, 64% of the kitchen's visitors said the site increased their interest in Kraft, 35% said it didn't affect their interest and

KALAMAZOO, Mich. -- Kraft Foods isn't trying to sell anything at its Web site, the Kraft Interactive Kitchen (www.kraft.com), except good will, said Steve Tiberi, the company's brand manager for e-commerce.

And Kraft appears to be meeting its goal.

According to company research, 64% of the kitchen's visitors said the site increased their interest in Kraft, 35% said it didn't affect their interest and 0% said it had decreased their interest. Tiberi reported this data to atten

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