KRAFT WIDENS ETHNIC FOCUS, SPURS MOVE BY A.C. NIELSEN

NORTHFIELD, Ill. -- Kraft Foods here has established a corporate focus on ethnic marketing, and in the process has helped spur A.C. Nielsen, Schaumburg, Ill., to expand its data resources on Hispanic Americans.The increased ethnic focus at Kraft was enabled by the business consolidation the company undertook at the end of last year, said John Bowlin, president of Kraft Foods. At that time the former

NORTHFIELD, Ill. -- Kraft Foods here has established a corporate focus on ethnic marketing, and in the process has helped spur A.C. Nielsen, Schaumburg, Ill., to expand its data resources on Hispanic Americans.

The increased ethnic focus at Kraft was enabled by the business consolidation the company undertook at the end of last year, said John Bowlin, president of Kraft Foods. At that time the former Kraft USA, General Foods and Oscar Meyer divisions were brought together under a unif

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