KROGER ACCOUNT-SPECIFIC KIDS' PROMOTION MAKES SALES GROW

NEW ORLEANS -- Kroger Co. significantly increased sales of children's products by participating in an account-specific promotion.The program, run in conjunction with Kraft and the Warner Bros. Network, was an offshoot of the national "Basket Toons" "watch and win" sweepstakes. Kids could win prizes by watching for basketballs that were strategically placed during cartoons airing on the Warner Bros.

NEW ORLEANS -- Kroger Co. significantly increased sales of children's products by participating in an account-specific promotion.

The program, run in conjunction with Kraft and the Warner Bros. Network, was an offshoot of the national "Basket Toons" "watch and win" sweepstakes. Kids could win prizes by watching for basketballs that were strategically placed during cartoons airing on the Warner Bros. Network. Children wrote down where they saw the basketball on an entry blank that was

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