KROGER ACES FRITO-LAY GOLF PROMOTION

COLUMBUS, Ohio -- Salty snack sales at The Kroger Co.'s Columbus KMA were above par from a joint golf tournament promotion with Frito-Lay that raised funds for a local children's hospital.The promotion was dubbed "Birdies-for-Children's." Kroger shoppers and employees filled out pledge cards specifying that they would donate from 1 cent to $1 every time a birdie (a score of one stroke under par) was

COLUMBUS, Ohio -- Salty snack sales at The Kroger Co.'s Columbus KMA were above par from a joint golf tournament promotion with Frito-Lay that raised funds for a local children's hospital.

The promotion was dubbed "Birdies-for-Children's." Kroger shoppers and employees filled out pledge cards specifying that they would donate from 1 cent to $1 every time a birdie (a score of one stroke under par) was made during the annual Memorial Tournament to benefit Children's Hospital here. Donor

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TAGS: Kroger