KROGER, AHOLD MAGAZINES TELL STORY OF CENTER STORE

Center Store items are getting a lift from new in-store magazines launched at Kroger Co., Cincinnati, and Ahold USA, Atlanta.Ahold's publication, Lifestyle Magazine, which debuted Oct. 1, comes in six versions, customized for each of its six banners. Several versions provide two pages of coupons for private-label products, ranging from frozen vegetables, bagels, waffles and ice cream to laundry detergent,

Center Store items are getting a lift from new in-store magazines launched at Kroger Co., Cincinnati, and Ahold USA, Atlanta.

Ahold's publication, Lifestyle Magazine, which debuted Oct. 1, comes in six versions, customized for each of its six banners. Several versions provide two pages of coupons for private-label products, ranging from frozen vegetables, bagels, waffles and ice cream to laundry detergent, aluminum foil, oatmeal, crackers and cookies, cereals and juices. National-bran

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TAGS: Kroger