KROGER AIMS TO REVIVE CATEGORY WITH NEW PACKAGE

CINCINNATI - Evaporated milk has barely grown in recent years. In the 52 weeks that ended Feb. 19, sales in food stores of evaporated/condensed milk declined 3.6% to $260 million.The Kroger Co. here introduced private-label evaporated milk in a new package that seeks to revive the category.The package, which is called the category's first aseptic container, has a resealable flip-top cap that's designed

CINCINNATI - Evaporated milk has barely grown in recent years. In the 52 weeks that ended Feb. 19, sales in food stores of evaporated/condensed milk declined 3.6% to $260 million.

The Kroger Co. here introduced private-label evaporated milk in a new package that seeks to revive the category.

The package, which is called the category's first aseptic container, has a resealable flip-top cap that's designed to suggest new uses for evaporated milk, said Jeff Kellar, vice president

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TAGS: Kroger