KROGER AND GATORADE TEAM UP FOR ESPN PROMO

CINCINNATI -- Kroger here and Quaker Oats have kicked off a new sports-based integrated promotion through Gatorade celebrating ESPN's 25th anniversary. The promotion is aimed to draw a lot of in-store exposure to the Gatorade brand.Participating Kroger retail banners -- including Kroger, King Soopers, City Market and Fry's -- are letting shoppers earn points that can be redeemed for Gatorade merchandise

CINCINNATI -- Kroger here and Quaker Oats have kicked off a new sports-based integrated promotion through Gatorade celebrating ESPN's 25th anniversary. The promotion is aimed to draw a lot of in-store exposure to the Gatorade brand.

Participating Kroger retail banners -- including Kroger, King Soopers, City Market and Fry's -- are letting shoppers earn points that can be redeemed for Gatorade merchandise celebrating the silver anniversary of ESPN. For 25 points, a player can get a Gat

Register to view the full article

test - Advanced Registered User

Already a member? .