KROGER, A&P LEAD ORGANIC EFFORT TO ENTER MAINSTREAM

ST. PAUL, Minn. -- The Organic Alliance here is teaming up with Kroger and A&P to launch a pilot program that aggressively markets organics in mainstream supermarkets.The pilots will be run in 30 stores in Kroger's Atlanta division and in all of A&P's Food Emporium stores in New York and New Jersey."We're very excited to be partnering with two very high-profile retail chains," said Angela Sterns,

ST. PAUL, Minn. -- The Organic Alliance here is teaming up with Kroger and A&P to launch a pilot program that aggressively markets organics in mainstream supermarkets.

The pilots will be run in 30 stores in Kroger's Atlanta division and in all of A&P's Food Emporium stores in New York and New Jersey.

"We're very excited to be partnering with two very high-profile retail chains," said Angela Sterns, marketing director for the alliance.

Andy Carrano, a spokesman

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TAGS: Kroger