KROGER ATLANTA AD CULTIVATES BRANDED POTATO

ATLANTA -- Kroger's division here promoted a branded potato as a healthy eating alternative in a full-page advertisement.ure of a baked potato.The ad went on to promote Nature's Light Potatoes, which are grown and shipped by Nature's Light, a subsidiary of Walker Produce Co., Menan, Idaho, and carried in Atlanta exclusively by Kroger.The ad included a picture of Horace Hamilton, the division's produce

ATLANTA -- Kroger's division here promoted a branded potato as a healthy eating alternative in a full-page advertisement.

ure of a baked potato.

The ad went on to promote Nature's Light Potatoes, which are grown and shipped by Nature's Light, a subsidiary of Walker Produce Co., Menan, Idaho, and carried in Atlanta exclusively by Kroger.

The ad included a picture of Horace Hamilton, the division's produce buyer. "Our customers expect superior quality in a potato," rea

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TAGS: Kroger