KROGER ATLANTA PRICES 'JURASSIC' AT HIGH END

ATLANTA -- Kroger Co., the leading supermarket chain here, took the high road on pricing the hot sell-through movie "Jurassic Park."The Atlanta Kroger marketing area, which leads the local market in total grocery share and in supermarket video departments, advertised "Jurassic Park" at $17.99, well above MCA/ Universal Home Video's minimum advertised price of $14.95. Meanwhile, A&P was at $16.98 and

ATLANTA -- Kroger Co., the leading supermarket chain here, took the high road on pricing the hot sell-through movie "Jurassic Park."

The Atlanta Kroger marketing area, which leads the local market in total grocery share and in supermarket video departments, advertised "Jurassic Park" at $17.99, well above MCA/ Universal Home Video's minimum advertised price of $14.95. Meanwhile, A&P was at $16.98 and Bi-Lo stores in the area were at $14.99, but other prominent chains, like Publix,

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