KROGER BEEFS UP EFFORT TO SELL ENTREES

CINCINNATI -- Kroger Co. here and other leading retailers have joined with beef manufacturers in a wide-ranging effort to heat up sales of precooked, chilled beef entrees in the meat department.Contests, couponing, in-store sampling, feature ads, radio and television advertising and remote radio broadcasts from supermarkets are all part of the blitz, one of the most extensive yet to focus on the relatively

CINCINNATI -- Kroger Co. here and other leading retailers have joined with beef manufacturers in a wide-ranging effort to heat up sales of precooked, chilled beef entrees in the meat department.

Contests, couponing, in-store sampling, feature ads, radio and television advertising and remote radio broadcasts from supermarkets are all part of the blitz, one of the most extensive yet to focus on the relatively new category. The promotion, managed by the National Cattlemen's Beef Associat

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