KROGER BRANDS GAIN IN STRONG CATEGORIES

CINCINNATI -- A division president of Kroger Co. here said private label, including premium store brands, will continue to grow in importance for the nation's largest supermarket chain.The executive, Robert Hodge, president of the Cincinnati/Dayton marketing area of Kroger, said the chain's own brand has made especially significant gains in the last four years in categories with strong national-brand

CINCINNATI -- A division president of Kroger Co. here said private label, including premium store brands, will continue to grow in importance for the nation's largest supermarket chain.

The executive, Robert Hodge, president of the Cincinnati/Dayton marketing area of Kroger, said the chain's own brand has made especially significant gains in the last four years in categories with strong national-brand influence, such as cold cereal and soft drinks.

Those gains are signs of thi

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