KROGER BREWING UP EFFICIENT TEA ASSORTMENT

ATLANTA -- Taking the next step toward its goal of rolling out an efficient assortment program to maximize sales, the Atlanta division of Kroger Co. will revamp, by June, the tea category across its 150 stores in the region.The program will be based on "store clustering," which involves analyzing profiles of tea drinkers against the profile of shoppers in a particular store or group of stores. By

ATLANTA -- Taking the next step toward its goal of rolling out an efficient assortment program to maximize sales, the Atlanta division of Kroger Co. will revamp, by June, the tea category across its 150 stores in the region.

The program will be based on "store clustering," which involves analyzing profiles of tea drinkers against the profile of shoppers in a particular store or group of stores. By doing so, the retailer and the manufacturer are able to determine the optimal type, quan

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