KROGER CO. WILL UNLEASH PRIVATE-LABEL DRY DOG FOOD

CINCINNATI -- Kroger Co. here will debut a new private-label brand in superpremium dry dog food early next year, according to the manufacturer of the line.The label -- NutriPlus TNP (Total Nutrition Program) -- is being launched in a bid to win back superpremium pet-food shoppers from pet-food specialty stores,NutriPlus will be packed in 4- and 20-pound bags. Each package will bear the Kroger Quality

CINCINNATI -- Kroger Co. here will debut a new private-label brand in superpremium dry dog food early next year, according to the manufacturer of the line.

The label -- NutriPlus TNP (Total Nutrition Program) -- is being launched in a bid to win back superpremium pet-food shoppers from pet-food specialty stores,

NutriPlus will be packed in 4- and 20-pound bags. Each package will bear the Kroger Quality Seal, although the Kroger logo will otherwise not appear on the package, sa

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TAGS: Kroger