KROGER, COKE DEVELOP STORE OPENING PROGRAM

ATLANTA -- Kroger Co.'s Atlanta division and Coca-Cola Co. here have jointly developed a standard promotion for store openings that heavily emphasizes the hometown soft drink.The new promotional program relies on large displays and hot prices for Coca-Cola products. A key component is an Eat, Drink & Be Merry! giveaway sweepstakes, in which shoppers at the new stores can win $2,000 worth of groceries,

ATLANTA -- Kroger Co.'s Atlanta division and Coca-Cola Co. here have jointly developed a standard promotion for store openings that heavily emphasizes the hometown soft drink.

The new promotional program relies on large displays and hot prices for Coca-Cola products. A key component is an Eat, Drink & Be Merry! giveaway sweepstakes, in which shoppers at the new stores can win $2,000 worth of groceries, a $1,000 savings bond from Bank South and 1,000 cans of Coca-Cola.

The

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TAGS: Kroger