KROGER THE COMPETITOR

"What characterizes Kroger to me is that they're a very, very good competitor. They know how to compete on a national basis and on a market-to-market basis. And it's been constant: For the past 15 years, they've been forced to compete on lots of fronts, against lots of different formats."as well as clubs, limited assortment stores and everybody else. It says something about the quality of the company."--

"What characterizes Kroger to me is that they're a very, very good competitor. They know how to compete on a national basis and on a market-to-market basis. And it's been constant: For the past 15 years, they've been forced to compete on lots of fronts, against lots of different formats."

as well as clubs, limited assortment stores and everybody else. It says something about the quality of the company."

-- Chuck Cerankosky, analyst, KeyBanc Capital Markets, Cleveland

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