KROGER IS CULTIVATING VEGETARIAN MEAL SOLUTIONS SECTIONS

CINCINNATI -- Kroger Co. here has been adding a "Vegetarian Meal Solutions" section located in the produce department to a growing number of its stores, according to industry sources.The section is based on a concept created by produce wholesaler Frieda's, based in Los Alamitos, Calif., and is being "slowly rolled out" to Kroger units in several Kroger Marketing Areas, after having debuted in Louisville,

CINCINNATI -- Kroger Co. here has been adding a "Vegetarian Meal Solutions" section located in the produce department to a growing number of its stores, according to industry sources.

The section is based on a concept created by produce wholesaler Frieda's, based in Los Alamitos, Calif., and is being "slowly rolled out" to Kroger units in several Kroger Marketing Areas, after having debuted in Louisville, Ky., in mid-1997.

The Vegetarian Meal Solutions program offers items suc

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TAGS: Kroger