KROGER DIVISION TRIES A NEW TWIST IN PASTA

WESTERVILLE, Ohio -- Kroger Co.'s Columbus division here is looking to boost its pasta sales through a department reset in its 98 stores, according to a chain official.Mark Knowlton, division category manager, said Kroger is using category management to eliminate duplication of some products, and to focus on supply and demand while keeping Kroger's variety intact. The changes to stores' pasta aisles

WESTERVILLE, Ohio -- Kroger Co.'s Columbus division here is looking to boost its pasta sales through a department reset in its 98 stores, according to a chain official.

Mark Knowlton, division category manager, said Kroger is using category management to eliminate duplication of some products, and to focus on supply and demand while keeping Kroger's variety intact. The changes to stores' pasta aisles should be completed by the end of this month, he said.

"Based upon the size o

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