KROGER FINDING SUCCESS WITH KRISPY KREME

CINCINNATI -- Kroger Co. is carrying branded doughnuts made by an outside manufacturer in a number of its in-store bakeries in Ohio, in some cases supplanting the frozen dough and thaw-and-sell products they had been selling.The doughnuts are made by Krispy Kreme, a 110-unit doughnut chain based in Winston-Salem, N.C., that is well-known in the South for its fresh-made doughnuts sold hot at its own

CINCINNATI -- Kroger Co. is carrying branded doughnuts made by an outside manufacturer in a number of its in-store bakeries in Ohio, in some cases supplanting the frozen dough and thaw-and-sell products they had been selling.

The doughnuts are made by Krispy Kreme, a 110-unit doughnut chain based in Winston-Salem, N.C., that is well-known in the South for its fresh-made doughnuts sold hot at its own stores. The Krispy Kreme name has been making its way North in recent months.

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