KROGER FIRST RETAILER TO TAP TRANSORA FOR DATA SYNC

CINCINNATI -- Kroger here has become the first retailer to select Transora, which typically serves manufacturers, to be its data synchronization provider as well as its recipient data pool, according to Chicago-based Transora.Transora began as a business-to-business exchange for consumer packaged goods manufacturers, but has recently focused entirely on data synchronization services worldwide, enabling

CINCINNATI -- Kroger here has become the first retailer to select Transora, which typically serves manufacturers, to be its data synchronization provider as well as its recipient data pool, according to Chicago-based Transora.

Transora began as a business-to-business exchange for consumer packaged goods manufacturers, but has recently focused entirely on data synchronization services worldwide, enabling trading partners to use the same product information. Other exchanges, like the Wo

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