KROGER IS GEARING UP TO FACE MORE SUPERCENTER COMPETITION

CINCINNATI -- Kroger Co. here expects competitive pressure from supercenters and other low-cost operators to increase this year and, according to observers, the company is gearing up for the challenge.Most of the new supercenters opening head-to-head against Kroger stores this year are in the Mid-South region of Arkansas, Tennessee and Missouri and will be operated by Wal-Mart, a Kroger spokesman

CINCINNATI -- Kroger Co. here expects competitive pressure from supercenters and other low-cost operators to increase this year and, according to observers, the company is gearing up for the challenge.

Most of the new supercenters opening head-to-head against Kroger stores this year are in the Mid-South region of Arkansas, Tennessee and Missouri and will be operated by Wal-Mart, a Kroger spokesman said. The company's Memphis, Tenn., division, with about 100 stores, will bear the brunt

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