KROGER GUARANTEES PRIVATE-LABEL LINES

ATLANTA -- Kroger Co.'s Atlanta division believes its private-label products are as good as any national brand's, and is making consumers an unusual offer to prove it.The chain has instituted a private satisfaction guarantee program, called the "Kroger Brand Promise," which urges consumers to try Kroger's private-label products; if they don't like a product, they can get the comparable national brand

ATLANTA -- Kroger Co.'s Atlanta division believes its private-label products are as good as any national brand's, and is making consumers an unusual offer to prove it.

The chain has instituted a private satisfaction guarantee program, called the "Kroger Brand Promise," which urges consumers to try Kroger's private-label products; if they don't like a product, they can get the comparable national brand for free.

The campaign began in March and is being promoted through half-pag

Register to view the full article

Already a member? .

TAGS: Kroger