KROGER INTERACTIVE TV SHOPPING TEST IS SET

CINCINNATI -- Kroger Co. here will test a new home shopping concept using interactive television.The retailer's Dallas KMA division will launch a pilot program in Denton, Texas, next month as part of an interactive cable TV network serving about 250 households.Cable subscribers will be able to use their TV remote control devices to order any item carried in the Denton store, according to Kroger officials."It

CINCINNATI -- Kroger Co. here will test a new home shopping concept using interactive television.

The retailer's Dallas KMA division will launch a pilot program in Denton, Texas, next month as part of an interactive cable TV network serving about 250 households.

Cable subscribers will be able to use their TV remote control devices to order any item carried in the Denton store, according to Kroger officials.

"It is a pilot program to see what kind of market there i

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TAGS: Kroger