KROGER LASSOES FOOD, DIAPER TIE-IN

ATLANTA -- A unique baby campaign at the Kroger division here teamed the retailer's private-label diapers with a national baby-food brand.Under the promotion, which ran in June, consumers who bought any combination of 18 Beech-Nut products received $3 off Kroger's store-brand diapers.The in-store coupon could be clipped from the newspaper, where it appeared at the bottom of an ad that read "Save From

ATLANTA -- A unique baby campaign at the Kroger division here teamed the retailer's private-label diapers with a national baby-food brand.

Under the promotion, which ran in June, consumers who bought any combination of 18 Beech-Nut products received $3 off Kroger's store-brand diapers.

The in-store coupon could be clipped from the newspaper, where it appeared at the bottom of an ad that read "Save From One End To The Other." The ad pictured Kroger diapers with an array of Beec

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