KROGER LASSOES FOOD, DIAPER TIE-IN

ATLANTA -- A unique baby campaign at the Kroger division here teamed the retailer's private-label diapers with a national baby-food brand.Under the promotion, which ran in June, consumers who bought any combination of 18 Beech-Nut products received $3 off Kroger's store-brand diapers.The in-store coupon could be clipped from the newspaper, where it appeared at the bottom of an ad that read "Save From

ATLANTA -- A unique baby campaign at the Kroger division here teamed the retailer's private-label diapers with a national baby-food brand.

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