KROGER LAUNCHES FREQUENT-SHOPPER PROGRAM IN THREE STORES

CINCINNATI -- Three stores in Kroger Co.'s Louisville Kroger Marketing Area added a frequent-shopper program to customer services, in an effort to achieve loyalty marketing.The goal of Kroger Co. here is to use the shopper data to initiate targeted and one-to-one marketing initiatives, according to Paul Bernish, a spokesman, though he declined to identify a timetable."The key reason we decided to

CINCINNATI -- Three stores in Kroger Co.'s Louisville Kroger Marketing Area added a frequent-shopper program to customer services, in an effort to achieve loyalty marketing.

The goal of Kroger Co. here is to use the shopper data to initiate targeted and one-to-one marketing initiatives, according to Paul Bernish, a spokesman, though he declined to identify a timetable.

"The key reason we decided to pursue a loyalty program was to determine our best customers, based on transact

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