KROGER LAUNCHES SUMMER-LONG WILD SALMON PROMO

CINCINNATI -- Kroger Co. here kicked off summer with its first, season-long commitment to promoting wild Alaska salmon in a big way.In 86 stores in this Kroger marketing area, large red, white and blue banners hanging from the ceiling in the seafood department ask, "Want Something Wild? Wild Alaska Seafood -- Kroger." The 5-by-3 slick cloth banners will stay up all summer, officials said.Right now,

CINCINNATI -- Kroger Co. here kicked off summer with its first, season-long commitment to promoting wild Alaska salmon in a big way.

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TAGS: Kroger Seafood