KROGER LAUNCHES SUMMER-LONG WILD SALMON PROMO

CINCINNATI -- Kroger Co. here kicked off summer with its first, season-long commitment to promoting wild Alaska salmon in a big way.In 86 stores in this Kroger marketing area, large red, white and blue banners hanging from the ceiling in the seafood department ask, "Want Something Wild? Wild Alaska Seafood -- Kroger." The 5-by-3 slick cloth banners will stay up all summer, officials said.Right now,

CINCINNATI -- Kroger Co. here kicked off summer with its first, season-long commitment to promoting wild Alaska salmon in a big way.

In 86 stores in this Kroger marketing area, large red, white and blue banners hanging from the ceiling in the seafood department ask, "Want Something Wild? Wild Alaska Seafood -- Kroger." The 5-by-3 slick cloth banners will stay up all summer, officials said.

Right now, the Alaska wild salmon species in season is Silverbrite, and chefs in 20 of t

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TAGS: Kroger Seafood