KROGER LOOKS TO NEW FORMATS, POSITIONING

CINCINNATI - While the best quarterly sales results in more than 15 years validated ongoing strategic initiatives at Kroger here, officials of the retailer last week were focused on the future.Kroger will increasingly tailor its combination stores to match their customer spending trends while tinkering with price and multi-department store formats "trying to create the growth vehicle looking out three

CINCINNATI - While the best quarterly sales results in more than 15 years validated ongoing strategic initiatives at Kroger here, officials of the retailer last week were focused on the future.

Kroger will increasingly tailor its combination stores to match their customer spending trends while tinkering with price and multi-department store formats "trying to create the growth vehicle looking out three to five years," according to Rodney McMullen, Kroger's vice chairman, speaking with

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TAGS: Kroger