KROGER MAGAZINE SITES LIFT VOLUME

COLUMBUS, Ohio -- A Kroger division here has experienced explosive unit growth in periodical sales with a program that displays magazines in nontraditional locations, including frozen foods, florals and dairy.The retailer is seeing 40% margins and a 275% to 1,000% sales unit increase on titles included in the program, according to Terry Massaro, vice president of marketing for Scherer Cos., Dublin,

COLUMBUS, Ohio -- A Kroger division here has experienced explosive unit growth in periodical sales with a program that displays magazines in nontraditional locations, including frozen foods, florals and dairy.

The retailer is seeing 40% margins and a 275% to 1,000% sales unit increase on titles included in the program, according to Terry Massaro, vice president of marketing for Scherer Cos., Dublin, Ohio, which handles the program. Scherer is a wholesale magazine distribution company

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TAGS: Kroger