KROGER MARKETPLACE

CINCINNATI -- Kroger is proceeding into the supercenter arena, but it's proceeding with caution.The retailer's rollout of Marketplace stores -- the food and general merchandise hybrid stores based on the Fred Meyer concept -- has been especially deliberate. Kroger is preferring remodels to new construction, making special arrangements with labor in markets where the stores can open, and adding stores

CINCINNATI -- Kroger is proceeding into the supercenter arena, but it's proceeding with caution.

The retailer's rollout of Marketplace stores -- the food and general merchandise hybrid stores based on the Fred Meyer concept -- has been especially deliberate. Kroger is preferring remodels to new construction, making special arrangements with labor in markets where the stores can open, and adding stores only where an existing strong brand can give a boost.

Kroger's caution

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